You may already know how powerful social media marketing can be for your practice marketing, but you might not know how to make the most of it. While there are many different ways to maximize the returns from your social media marketing, the hottest tip of 2019 can be summed up in one word: video.
In 2017, Mark Zuckerberg called out video as a rising social media “megatrend” and he hasn’t been proven wrong yet.1 Facebook users (who account for more than 1/3 of the world’s population) now watch roughly 100 million hours of video every day.1 And with more and more social media sites integrating video features into their platform (Instagram, for example), this “megatrend” is only growing.
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In short, the ever increasing popularity of video content on social media is one trend you can’t afford to ignore as a business owner. I know, I know: Video is scary. What do I record? How do I do it? What if I sound silly/foolish/inarticulate/any-other-random-adjective.
But the trend is there. Your potential clients are there. Using video is one of the best ways to empathize and reach your potential clients. To get them to know, like, and trust you.
OK. Enough blabbering. Let’s hop into the benefits in a more structured way :).
Psst — Our first podcast EVER was about using videos in social media. Click here to give it a listen if you prefer learning via audio.
Why You Should Use Videos in Your Social Media Marketing
You’ll Get More Clients & Build Empathy
OK. Touched on this a bit above… But video… It builds empathy.
It builds that know, like, trust factor.
Yes, it’s scary. Yes, it’s hard. But so is building a private practice. So is being a therapist.
And you, just by virtue of reading this blog post, as a therapist striving to be successful in private practice… you are a super hero. And I know you can do this.
By potential clients seeing you, hearing you, watching you engage with an ‘audience’, they get a sense of who you are. They trust you more. They’re more likely to contact you and allow you to help them with what they are struggling with in life.
Want to listen to a real-world experience about the power of building a private practice through videos? Click here to listen to The Therapist Experience episode: Using Vlogging to Market & Grow Your Private Practice
You’ll Get More Engagement
While views are still a decent measure of the reach of your social media posts, the holy grail of social media feedback is engagement. That’s because actually interacting with your post by leaving a message, sharing the post, or even just liking it makes it much more likely that your post will have an impact on their decision to become your client.
Now let me hit you with another big number: Tweets that feature videos get a whopping 10 times more engagement than Tweets without video.2
And then look at what Facebook is doing: Facebook only cares about engagement. About their users staying on the app longer and engaging with content. And these days, you can’t scroll an inch without seeing a Facebook Live video in your Newsfeed.
This means videos, specifically Facebook Live, is producing higher engagement from Facebook users. And if you get up on the mic, in front of the camera, and put yourself out there, embracing that vulnerability firsthand, you will get engagement from your videos and drive more potential clients to your website (and grow your practice).
So if you’re looking for something that will make people reach out to you more on social media – that will entice them to engage more with you, your brand, and your therapist website – using more video content is your key.
You’ll Save Money on Marketing
While normal, unpaid social media posts are still just fine for your marketing, many platforms also give you the option to pay a small fee to promote your post and make sure they’re seen by your ideal target audience.
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However, just because you can pay to make sure your post is being seen by the right kind of people doesn’t mean you can pay to make your viewers engage. That’s where video comes in.
Video is such an attention-grabber that it can dramatically increase the engagement of your promoted posts, giving you a lot more bang for your buck when it comes to your marketing dollars.2 In fact, promoted Tweets that include videos save more than half on cost-per-engagement.2
In other words, using video more in your social media marketing can be about more than getting more engagement and attention from your audience – it can be about protecting your bottom line, too!
You Only Need a Smartphone
The great news is that publicly available social media phone applications like Facebook, Instagram, and Twitter are making video production more accessible than ever to their users.
If you own a smartphone, you should be able to shoot and stream personal videos straight from your mobile device using these applications. No need for a professional camera or fancy equipment!
Creating and posting original video content for your social media followers to enjoy can now be as easy as clicking a button in the social media applications you already use. Look around the page you use to create a post through your social media applications for the option to upload or shoot your own video.
So What’s the Next Step?
You clearly care about the benefits of marketing your practice on social media, so why not take it to the next level?
Did you know that Brighter Vision is developing a fantastic tool that will take away all of the pain when it comes to planning and creating social media posts for your practice? And we’re getting closer and closer to the launch date!
If you’d like to stay in the know and save yourself from social media marketing headaches and hassles, just fill in your info below:
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We can make that dream a reality.
Brighter Vision is the ultimate marketing package for therapists, centered around the best therapist website you’ve ever had. Fill out the form below to learn more about our team of professionals who can’t wait to help your practice grow like never before. 🙂
1. “Why Video Is Exploding on Social Media in 2019.” Wyzowl, www.wyzowl.com/video-social-media-2019/.
2. “5 Data-Driven Tips for Scroll Stopping Video.” Twitter, Twitter, business.twitter.com/en/blog/5-data-driven-tips-for-scroll-stopping-video.html.
3. Knapic, Cyndi. “The Undeniable Power Of Video Content On Social Media.” Jeffbullas’s Blog, 14 June 2017, www.jeffbullas.com/video-content-on-social-media/.