TTE 89: How to Go From a Mostly Full Solo Practice to a Thriving Group Practice
This is one of my favorite podcasts we ever recorded. You need to listen to how Sorrenta Stuart created a Boutique Service for people to get full, holistic care.
Her journey from solo practice owner to holistic group practice is one you must listen to if you’re trying to figure out how to make the jump. Her practice now includes a hypnotherapist, somatic therapist, school psychologist, MFT, an associate that specializes in new moms, a male associate that focuses on teens, and a psychiatrist. My goodness. Just listen, OK? 🙂
Before you get started, here’s a little teaser of what Sorrenta recommends as the action steps to go from a solo practice to a group practice:
- Find a larger space. Look at real estate and room. Find a space you can grow into. You can sublet multiple locations.
- Find subletters. Think about your overhead. How can you make your rent NULL? Let’s say your rent went from 800/m, to 2k/m. Put an ad out and find subletters to make it so your rent is the same as it was previously.
- What’s your lead inflow look like? Are you turning away business? If so, hire 1099 therapists to work for you under your umbrella. If you are not turning away business, build up your referral network and do things to drive in more business.
- Find a larger space. Look at real estate and room. Find a space you can grow into. You can sublet multiple locations.
- Find subletters. Think about your overhead. How can you make your rent NULL? Let’s say your rent went from 800/m, to 2k/m. Put an ad out and find subletters to make it so your rent is the same as it was previously.
- What’s your lead inflow look like? Are you turning away business? If so, hire 1099 therapists to work for you under your umbrella. If you are not turning away business, build up your referral network and do things to drive in more business.
Best Marketing Tip
Sorrenta’s Brighter Vision website.
Links & Resources Mentioned in This Episode
Thanks to Sorrenta for joining me this week. Until next time!
Sara says
This is interesting. How did she find her associates and does she plan to hire more? What criteria does she use when hiring?
Paul W says
The information provided by Sorrenta is so crucial to a succcessful practice and she makes it so easy to follow. We need more mental health services and Sorrenta gets it!
Galina Litvin says
Loved this interview and found it to be very inspiring.
Stone Taylor says
Five stars! I loved this episode and Sorrenta’s fearlessness around growth. Your decision to keep moving and growing into a group practice is inspiring and it’s nourishing the practices of a whole community of healers and all the people they serve????
Anonymous Patient of Sorrenta says
Sorrenta’s abilities are continually amazing. She has helped my wife and I work on some issues that were roadblocking our continued marital progress. Hey, stuff pops up.
Listening to this, I am not surprised, though I had no idea about her business acumen.
One of the reasons I consider Sorrenta an excellent therapist is her empathy and her passion. Again, you can hear it here just applied to a different place!
Dave says
Sorrenta’s selflessness, hard work and kindness is contagious. She is such a joy to work with but hearing her full story is such an inspiration. It’s obvious she has
a high IQ but to hear how it all got started and the direction she is going… Its just amazing. Definitely a great guest and can’t wait to see what she does in the future. Keep up the good work and saving people’s lives!
Emily says
This needs to be shared more! You two get business and helping people! Great job!.
Roya Taghehchian says
Very inspiring!
Maureen Cummings says
I give this 5 stars! Very motivating with great, easy to follow suggestions on ways to grow and keep moving forward.
suraj shantanu says
indeed, it is a step towards creating sound mental health.