TTE 67: How Having a Niche Made Sheila a More Effective Therapist & Business Owner

Sheila Darling had been in private practice for 4 years. During that time, she was more of a generalist and found herself wasting a lot of money on marketing without any real ROI. One month before recording this podcast, Sheila began focusing on a niche.

All of a sudden, her private practice began to flourish. Listen to this week’s Therapist Experience Podcast to hear how a niche made Sheila a more effective therapist and business owner.

TTE 66: How a Career in Sales Helped Kevin Petersen Build a Full Private Practice in 2 Months

Kevin Petersen started a private practice in April 2014, seeing clients one day a week. That day got filled in a month.

He then opened up another afternoon and evening, and those got filled in a month.

In June 2014, 2 months after opening his private practice, Kevin walked into his boss’s office and quit.

TTE 65: 15 Clients in Her First 10 days: How Carol Adkisson’s Practice Blew Up

Carol opened her private practice 4 weeks after she was licensed and it has been growing like gangbusters ever since.

Here is how Carol got her first 15 clients in only 10 days, and then how she sustained and continued growing without looking back.

TTE 64: Leveraging Your Time to Gain Clients Through Workshops at Local Churches

While Chrissy Follis was still just an intern, she did a dating workshop for singles at her local church. That workshop had 50-70 people attend.

Now, she does dating workshops in a number of churches at least twice per year and it has been one of her most effective, long-term marketing strategies.

TTE 63: Charging Bargain Prices and Surprised to Get Bargain Clients

Laura Long’s first clients were only seeing her because she showed up on PsychToday, not because of Laura being Laura. They wanted therapy and she was charging next to nothing. So while she filled her practice, she started getting many no-shows, late cancellations, and clients that weren’t in a position to dedicate themselves to therapy.

What then made her successful? You’ll have to listen to this episode to find out!

TTE 62: An Interview with Rachael Norman from Better

Rachael Norman and I met each other at ACA 2017 and I knew right away we needed to get her on the show. Rachael is the CEO & Founder of Better, a company that allows your clients to get reimbursed more from the insurance companies. It’s something every therapist should be recommending to their clients, especially if you’re private pay.

What Better does is it allows patients to submit bills when they see a provider that does not take their health insurance, and Better does all the hard work of actually reviewing the claims for correctness, submitting to insurance companies, and getting the money back that they’re owed.

It’s a truly groundbreaking service/product and can really help you grow your business, particularly if you are more of a cash-based private practice.

This is a little different of an episode than what you’re used to. I hope you enjoy the change of pace!

TTE 61: People Don’t Pick Their Therapists From the Press w/ Clay Cockrell

By doing something different, Clay Cockrell’s private practice stood out from hundreds of others in Manhattan. And all of a sudden, he’s walking with JuJu Chang through Central Park on Good Morning America.

You’ll never believe what happens next.

HINT: The title tells it all.

If you want to learn what the greatest benefit of being in the press was for Clay, you’ll have to listen to this episode.

TTE 60: It Found Me: Janeen Herskovitz’s Journey to Helping Families Living with Autism

As a parent of a child with autism, Janeen found there was a lot of help for her son, but not as much help for her and for her husband. She had a counselor who was wonderful, but could not really understand her perspective.

From both this recognition & her experience of raising a child on the spectrum, Janeen was afforded the unique perspective and inspiration to help families worldwide adjust to the unique needs of living with autism.

TTE 59: The Importance of Branding & Owning Your Brand with Anabelle Bugatti

Anabelle Bugatti understands the importance of investing in yourself to come up with a unique brand and story. By owning her brand, Anabelle was able to leverage a variety of online marketing strategies to build a thriving private practice.