“Don’t judge a book by its cover” “Looks can be deceiving” “All that is gold does not glitter” “Beauty is only skin deep” “Things aren’t always what they seem” Over the years, we’ve come up with many ways to say, “don’t make assumptions about something’s value or worth based on its outward appearance,” yet the […]
What if there was an easy way to keep an eye on every part of your private practice website? Wouldn’t it be so much easier to market your practice online if you knew things like who’s visiting your website, how they found your site, and which of your pages are most frequently visited? We’re here […]
“Dear BV” is a marketing advice series that answers the most popular questions from real Brighter Vision customers. Want to see your question answered in an article of “Dear BV”? Reach out to us on Twitter or Facebook! At Brighter Vision, our top priority is customer happiness. We’re constantly working to improve our own processes all-the-while […]
When it comes to online marketing and self-promotion for mental health professionals, something we often recommend is to start blogging on their website. A private practice blog gives you a leg up on your competition and provides a number of benefits for both your business as well as your clients. But, in our experience, the […]
While Facebook, Twitter, and Instagram are all fantastic for marketing your practice, it’s important to not forget about LinkedIn. Once seen simply as a place for job searches and resume updates, in recent years LinkedIn has become one of the most effective tools for marketing your business online. As a business-first social network, LinkedIn has […]
In a special re-release of one of our most popular episodes ever, Eddie Reece joins us to take a dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash-pay private practice. At the time this episode was recorded Eddie’s ideas were extremely controversial. Since then, the idea of transitioning to private pay has become much more mainstream, but the motivation remains the same: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really have any good feelings about what it is you’re doing because you’re costing them money. If you take insurance, you’re not a business owner. You’re a sub-contractor. Listen to the full episode for more tips and information.
One of the great marketing tips we’ve discussed on The Therapist Experience is to network with your hairdresser. The reason for this is that hairstylists often listen and give advice while they are working “behind the chair” and may be able to provide referrals. On today’s episode, this advice comes full circle as we follow Tami Vienn Allen’s entrepreneurial journey from hairstylist to private practice owner.
The colors you use on your website have the power to capture the attention of your ideal client, influence their emotions, and provide them with a sense of what your practice can provide – all before they’ve even read a single word. With so much pressure on choosing the right color palette, how do you […]
Did you know that Twitter has 145 million monetizable – users who see Twitter Ads – daily active users? And that number has gone up 17% within the last year! The same report also showed users are increasingly engaging with ads on Twitter. With Twitter ad engagement up 23% and the average cost per engagement […]
After a few years of working for agencies, Rachel Gracia decided to open a private practice when she moved back to the Fort Worth, Texas area. When growing her private practice beyond the first couple of clients proved challenging, she sought out advice. Rachel went on to work with a business coach that taught her how to market, network, and present herself as a therapist. Furthermore, the guidance she received helped her evolve from a general clinician to a specialist by finding her niche.
