Well, here we are. Smack dab in the middle of a real-life pandemic. With all the different concerns about Coronavirus floating around, there are many obvious reasons why your own clients may feel the need to cancel their appointments for on-site therapy: While they may not be displaying the hallmark symptoms of COVID-19 (fever, cough, […]
If you’re involved with the marketing of your private practice, it’s likely that you’ve heard about Pay-Per-Click Advertising or Google Ads before. Google Ads are different from Search Engine Optimization in that you actually ‘take out an ad’ with Google and pay every time someone clicks it. While this is an incredibly powerful way to […]
How to Care for Yourself, Your Clients, and Your Private Practice During COVID-19 Since its discovery only 3 months ago, it seems as though the only thing capturing more attention than the upcoming election is the hysteria surrounding the novel coronavirus. Our televisions, computers, and even our cell phones are regularly providing us with even […]
Introducing March’s inspiring Brighter Spotlight, Gennifer Morley. Gen became a counselor after years of working in the medical profession. While on the path to becoming a nurse practitioner, she realized that the aspect of medicine she most appreciated was supporting patients when they faced significant changes and challenges in their lives. With years of experience and […]
Nikissia Craig started her career in journalism, but quickly realized her path was playing a direct role in the lives of people who needed help as opposed to just listening to their stories. After becoming licensed, Nikissia noticed there were clients she had whom she wasn’t able to help, but who could benefit tremendously from a whole body, integrative health approach. While she had never seen this type of business model before, something told her she could create it. Listen to today’s episode to learn exactly how she did it.
Google Search Console, previously known as Google Webmaster Tools, is another free tool that gives you even more information about your website and who is visiting it. It’s really the best way to know exactly how Google views your site straight from the horse’s mouth! Google Analytics and Google Search Console might seem like they […]
We know a lot of companies say this, but here at Brighter Vision, we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we […]
When starting a business, it’s easy to come up with reasons why you shouldn’t. It can be so easy, in fact, that you can overlook all of the reasons why you should. When Anna Marcolin was considering making the move to a full-time private practice she thought she didn’t have enough experience, and that the Chicago area was too flooded with Psychotherapists already. By finding a mentor to tell her not only that she could do it, but all of the reasons why she should do it, Anna was able to find the success she envisioned.
The #1 reason private practices fail, is that they are not prepared for the financial side of running a practice. One key factor is understanding your “money mindset” and how it can get in your way. In this webinar, you’ll learn the importance of creating a financial buffer to protect your practice, how to set […]
Prior to 2018, Natalie Mica had a private practice in a small, rural community in Texas. During this time, she was a general clinician but started to realize that most of the clients she worked with were teen girls and women. When she opened an office in the Houston area in 2018, it seemed like the obvious choice to niche down and go after this demographic. However, figuring out how to market to her new niche didn’t come without its challenges. Listen to the episode to find out more.
