Google Panda 4.0 Released: Major Recovery & Traffic Increases Across the Board
Yesterday Google announced that they had rolled out Panda V4.0 via a tweet from Matt Cutts.
Typically Google doesn’t announce new Panda updates, but instead claims that Panda is a rolling update and updates about once per month.
Why this announcement then? Well, because this one’s a big one.
If you’re unfamiliar with Panda, I’d recommend reading this brief synopsis from Search Engine Land.
With every update, there are naturally winners and losers. As an SEO company, we are always in-tune with our client’s rankings and traffic and reach out when major updates like this occur. Typically, the news is either good (a handful of our clients this time), or neutral.
For our personal sites though… Well, this update brought great tidings…
What a Google Panda Recovery Looks Like
Our personal sites were slammed in November of 2012 with one of the Panda updates. 30-40% drop in traffic over night. This was shortly after I quit my full-time job to start this business. The revenue from our sites was our runway money, money that would be used to fund the business as we got off the ground.
Needless to say, plans changed instantaneously.
For a solid 6 months we audited our sites and made them shine… But each Panda update brought no changes, good or bad.
Until Panda 4.0 (launched yesterday, on May 20th… Although we saw changes starting over the weekend).
Here’s what a Panda recovery looks like:
All screenshots taken on the morning of May 21st
The last image shows keyword changes for our Bikes site. Notice how there are no changes in the last 24 hours, whereas Glacier (the one above it) shows a massive amount of Daily keyword changes? All keyword changes for our Bikes site came from the 19th to 20th, while Glacier keyword changes came from the 20th to 21st (Google announced the update on the afternoon of the 20th).
It’s important to stress that in the days after a Panda update, results are constantly shifting, so what you see one day after might not hold.
You need to give it time to shake out and see how the cards fall.
Either way, a great day for our network of sites and many of our clients.
Need Help Recovering from Google Panda?
If you need help recovering from Google Panda or Google Penguin, please give us a ring at 303-578-2046, or contact us here and we’ll return your inquiry ASAP.