LinkedIn Optimization for Google: A Goldmine for Service Professionals

Few people think of LinkedIn when thinking of Search Engine Optimization.

LinkedIn? SEO? No. LinkedIn is social networking for the business world, not for SEO.

And that thought process couldn’t be more incorrect.

LinkedIn has a PageRank of 9. This means that pages on LinkedIn have the potential to rank very well. But those pages need to be optimized for search.

Are you ready to learn a little known secret on utilizing an optimized LinkedIn profile to rank for competitive keywords in Google?

Good.

Read on.

How to Optimize Your LinkedIn Profile for Search Engine Traffic

LinkedIn “experts” will tell you to optimize your profile for LinkedIn searches. I heard one speak a few weeks ago and I couldn’t believe what I was hearing. She was recommending people optimize their LinkedIn profile to be found in LinkedIn searches.

Are you kidding me?

Nobody searches for professionals on LinkedIn.

Or if there are searches, it is a minuscule amount.

Instead, optimize your profile for Google searches. The fact is, a well-optimized LinkedIn profile is optimized for both Google and LinkedIn searches… But I’m digressing here…

The bottom line is that this trick is a goldmine. And the only people utilizing it are SEO professionals.

Real estate agents, therapists, chiropractics, doctors, dentists… LISTEN UP! It doesn’t matter what field you’re in. By spending a few minutes optimizing your LinkedIn profile for Google, you will get more business.

The landscape is wide open right now. In a year, I doubt it will be.

Examples of LinkedIn Profiles Ranking for Competitive Queries

Here are some examples:

Search query:

san diego SEO consultant – #2

seattle SEO consultant – #6

Miami SEO Company

How to Optimize Your LinkedIn Profile to Rank in Google

Proper optimization of your LinkedIn Profile is a breeze and shouldn’t take you more than 10 minutes.

Here’s my profile, targeting Boulder SEO Consultant.

Step 1 – Your Title Tag and H1 Tag

Proper onsite optimization of every page begins with a well structured Title Tag. With LinkedIn, your name is your title tag. To make things easier, your name is also your H1 tag.

In this case, simply edit your name so that the box for ‘First Name’ is either your full name or just your first name. And in the second box, for last name, put in either your last name + keywords you’re trying to rank for, or just the keywords you’re trying to rank for.

I chose to put my first name in the first name box, and last name + keywords in the second name box.

Here’s what mine looks like:

Step 2 – URL

Just like when writing an article, you want your keywords in your URL. This is even easier to edit.

Here’s a sequence of photos showing you how:

1.

2.

3.

Step 3 – Fill In Your Experience

Make sure that you fill in your experience with keyword rich phrases. This just adds additional relevancy to your page and can help with overall latent semantic indexing.

You’re Well On Your Way to LinkedIn Success

Optimizing your LinkedIn profile to rank in Google is the easiest 10 minutes of SEO work you can ever do.

Anyone with a LinkedIn profile can take advantage of this. You don’t need to hire an SEO company to do it for you (but if you did want to hire one, you should get in touch with us).

How about you? What are you going to be optimizing your LinkedIn profile for?

Remember, just like standard domains, once someone takes your URL on LinkedIn, it’s gone forever. Go claim your land today and get a LinkedIn profile that ranks well in Google!

About Perry Rosenbloom

Perry Rosenbloom is the Founder of Brighter Vision, the worldwide leader in custom therapist website design. His connection to therapy and therapists runs deep: His mother-in-law owns a private practice in Jacksonville, FL, his father-in-law is in recovery and just received his 30 year chip, his Uncle (who he never met) died at a very young age due to drug use, and the heroin epidemic has hit his hometown very hard. With so many connections to therapy and therapists, he is immensely proud to be able to help support them in their work and enable them to be successful business owners.