Over the past several years, the number of businesses and brands dedicated to helping private practices thrive has exploded. Therapists like you have never had so many different choices when it comes to picking a service or coach to help you and your practice. That’s why Brighter Vision created the Best of Therapist Resources Awards, where we bring […]
The rise of online therapy only increased due to the COVID-19 pandemic. More people than ever now search online first to find therapists. Having a comprehensive website for your therapy business is critical. Even if a majority of your sessions are still in-person. This guide will walk you through key steps to building a website […]
As COVID-19 forced isolations, therapists, counselors, and other mental health professionals came to rely on telehealth services to provide continued support to their clients. And while as many as 1 in 4 Americans are affected by mental health issues every year, many people still can’t receive the mental health help they need, despite the recent acceptance […]
Are you a mental health maven but a little Insta-phobic? Instagram marketing may seem far afield from the world of therapy, but it offers real benefits. Embracing smart advertising can shine a light on your talents as a mental health therapist. Did you know that Instagram has a potential advertising reach of 1.16 billion users? […]
If you run a private therapy practice, relationships are central to your business. You and your clients need to have a culture of trust. Often, therapists underestimate how social media can help this process. Platforms like Facebook are new clients’ first introduction to your practice. You can use it as a tool to lay a […]
If you operate a thriving private practice, you know how difficult it can be to find any spare time. You need to focus on providing therapy for your customers and often find it hard to complete many administrative but important tasks. In fact, you may be considering seeking out a virtual assistant for therapy, but […]
If you want maximum exposure for your therapy practice, you need to leverage the tools at your disposal. Traditional advertising and word of mouth are important parts of any advertising strategy, but digital marketing makes it easy to attract and engage entirely new markets. Along with your website and social media presence, YouTube is a […]
For many of your patients, your website is their first interaction with you. It’s where they learn about your qualifications, your areas of specialization, your experience, and even your approach to the therapeutic process. In other words, it’s an important extension of your practice, making more than a few first impressions on your behalf. In […]
In the world of digital marketing, videos are a great way to attract attention and motivate action. While text and static images are central to all marketing campaigns, videos have both power and presence. For example, if you run a private therapy or counseling practice, videos can be a fantastic addition to your business. This […]
COVID has changed the world as we know it, including our approach to therapy. According to The Commonwealth Fund, the pandemic has led to higher rates of telehealth. This includes teletherapy among mental health providers. Here’s what therapists need to know when planning their in-person and online practices in a changing world. In this article, […]
