When you’re taking the steps to grow your practice with online marketing, one term you will inevitably come across is Search Engine Optimization or SEO. The term ‘Search Engine Optimization’ can be in and of itself overwhelming, let alone learning the specifics of how to understand it. We have also created an SEO Glossary of […]
When creating a website for your private practice, there is a TON of information that goes into each of the various parts of the project. While an experienced developer or development team will move the project along and ensure its success, there’s still likely going to be times when you’ll want to explain what you […]
If you’ve been following our blog, you already understand the importance of staying active on social media by posting regularly. Social media is one of the best ways to really amplify your brand and share all the great content you’ve been working so hard to create. And there is a science to social media. But […]
We’ve all had it happen – you’re searching Google for someone who can provide a specific service in your area, so you click on one of the links from the first page and are immediately disappointed with the result. Maybe you couldn’t figure out how to contact them, or it was an overall feeling of […]
The creation of a good brand is an essential element to effective marketing of private practices, but often times goes overlooked. The concept of a brand can seem obscure, especially when you’re a solo clinician. On top of this, it can be tough to even know where to start when it comes to creating a […]
Teletherapy has become commonplace in today’s behavioral health industry, but there are still plenty of private practices who haven’t taken advantage of this new medium. Teletherapy is the act of providing therapy remotely through the internet, typically by video chat. While there are a few myths surrounding teletherapy, the good news is that it’s not […]
Many healthcare practitioners are hesitant to use email when communicating with clients, believing that it’s inherently insecure. And if you’re using certain email programs or services that don’t come with enhanced encryption, you may be right. However, email services such as Hushmail use encryption to provide security, allowing you to keep information safe when it’s […]
While Facebook marketing is an important tool for your private practice, sometimes the pieces of Facebook marketing can feel easier said than done. One classic hurdle for new therapist marketers is setting up a Facebook business page for your practice. The great news is that setting up your Facebook business page can be a quick […]
Naming your private practice might seem like one of the easiest tasks you have to do when creating your business, but can actually be quite challenging. It’s one of the most common questions we receive so we brought in an expert, Avivit Fisher of RedD Strategy, to help out. You can learn about Avivit and […]
While many therapists start their career partly because they’d like more control over their own work schedule, managing your time can be one of the biggest challenges when running a private practice. When you’re handling sessions, marketing, appointment booking, admin work, business financials, and more, it’s easy to wish there were more hours in the […]
