This is an update to a 2014 article we wrote on the Importance of Having a Mobile-Friendly Website. 🙂 You can check out that article here!
If you’ve been secretly hoping that surfing the Internet on a mobile device like a smartphone or tablet was a fad that you won’t have to deal with in a couple years, I’ve got some bad news for you. Mobile traffic continues to swiftly take over the Internet (and therefore the industry of online marketing) year after year.
According to the Pew Research Center, 77% of Americans now have a smartphone in their pocket.3 That’s a huge chunk of potential client traffic that you can’t afford to lose, so let’s jump in head-first about how and why to keep your website up-to-date with mobile-friendly design.
What does “mobile-friendly” mean?
Websites that are mobile friendly – also known as having responsive design – don’t just mean websites that are able to be viewed on a phone or mobile device. Virtually all websites can be viewed on mobiles devices nowadays, but the term “mobile-friendly” has more to do with how intuitive and easy they are to use on a mobile device.
In 2019 our standards for being considered mobile-friendly have advanced. It doesn’t just mean your website looks different when being viewed on a mobile device, but it also is intended to describe sites with intelligent, intuitive mobile design that work with the different way people navigate the internet on a mobile device, as compared to a desktop or laptop computer.
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A non-mobile-friendly website can require arduous zooming and scrolling to find and read the information you’re hunting. Text either appears way too small to read or it runs off the page, images are hard to see correctly, and links are hard to find and even harder to click. And even if the site resizes to your phone so you don’t have to zoom and scroll as much, a non-mobile-friendly site could still be designed in such a way that your contact information or menu are hard to location or open. Perhaps everything fits on the page but an image that was supposed to be large header image is now confined to a tiny square, or your logo takes up the whole page when it’s supposed to fit nicely in the corner.
Sites that are mobile-friendly reformat their design elements according to the type of device a viewer is using. The text adjusts itself to fit within the screen and resizes to become easy to read. The navigation menu compresses into an easily understood drop-down menu and the buttons become bigger for an easier click with a finger or thumb. The design shifts and resizes everything to prioritize touch navigation and beautiful imagery for your mobile device. Everything becomes a single, easy-to-navigate column that effortlessly takes you town the page.
Good mobile design (like the kind Brighter Vision does) matters to your potential clients. According to Sweor, “57% of Internet users won’t recommend a business with a poorly designed website on mobile.”2
See the difference for yourself by using Screenfly by Quirktools. Enter a website in the space provided and then use the menu at the top of the screen to see how it looks across multiple devices. If the text runs off the page or if the navigation menu doesn’t condense, it’s a big red flag that the site is not mobile-friendly.
How do I know my clients are using mobile devices to view my site
Mobile usage is still increasing every year as we head into 2019. We have officially reached an age of mobile internet traffic surpassing both desktop and laptop traffic. In 2018, a whopping 75% of US Internet users used mobile alongside their desktop or laptop computer, or didn’t use desktop or laptops at all.1
What’s more, the behavior of mobile devices users sets them apart from desktop and laptop users. Mobile device users are more often looking to take action, to find somebody right now, right at their fingertips. They go to a website with a goal to buy something, search for a particular location or answer to a specific question, or for a quick way to call or contact you. Perhaps that’s why 68% of online searches in the health field (that’s you!) are initiated on a mobile device.1
Considering Google’s preference for shepherding its mobile users towards mobile-friendly sites (see below for more), that means your site could be actively avoided by to up to 32% of potential ideal clients because you don’t have a non-mobile-friendly website.
Of course, increasing your visibility, traffic, and perceived professionalism isn’t the only reason to go mobile-friendly. Here are some other valuable reasons why mobile-friendly website design is important:
- Search Engine Optimization (SEO)
Google’s Hummingbird update changed the game by allowing Google’s algorithm to favor sites with responsive design. That means that if you don’t have a mobile-friendly website, it could actually damage your website’s Google search ranking along with other important SEO factors.
- Increased Conversions
From putting a touch-friendly button front and center to “Schedule an Appointment Now!” or placing a tap-to-call phone number where your mobile visitor can easily find it, sites that are designed to be mobile friendly and that utilize simple calls to action like this on mobile-viewed pages see a dramatic increase in their response from their website visitors. At Brighter Vision, our clients actually see an average of a 28% increase in potential clients calling them from this alone.
- More Time & Attention for Your Site
On average, mobile Internet users spend twice as long on their devices when compared to desktop and laptop Internet surfers. Mobile users will be more willing to spend time reading your site on their phone (if your site is mobile-friendly) than they would on a desktop, which means more time and attention paid to your persuasive content.
At Brighter Vision, every website we create is mobile-friendly because we understand that this is the design of the “now” and the future. We want to give our clients a leg-up on the competition now and set them up for success far into the future!
If you become a Brighter Vision customer today, we’ll mobile optimize & Search Engine Optimize your new custom website for FREE.
To learn more, fill out the form below and our customer happiness team will reach out to say ‘hello.’ 🙂
- Chaffey, Dave. “Mobile Marketing Statistics 2018.”Smart Insights, Smart Insights, 11 July 2018,www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
- “13 Mind-Blowing Statistics About Responsive Web Design in 2018: Entering a Mobile-First World.”17 Eye-Opening Website First Impression Statistics,www.sweor.com/responsivewebdesign.
- “Demographics of Mobile Device Ownership and Adoption in the United States.” Pew Research Center: Internet, Science & Tech, Pew Research Center: Internet, Science & Tech, 5 Feb. 2018,www.pewinternet.org/fact-sheet/mobile/.