Social media marketing can be a powerful boost to your practice’s online marketing, but it can be hard to come up with quality, relevant content to fill all of those social media posts!
While sharing outside content (such as by sharing a URL to a site that isn’t your own therapist website) is a great option to help fill out your posting calendar, you’ll still want to prioritize creating your own original content to share through your social media marketing.
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Look at it this way: do you think it’s better for your branding and better for marketing your practice to send people to content that you created and that is on your website or social media page – or is it better to send them to someone else’s site instead?
We want that web traffic to go to you, of course! Not to mention, creating your own original content is a fantastic way to boost the search engine optimization (SEO) of your online marketing.
To help you fill out your social media marketing calendar in style AND increase your SEO, here are 11 ideas for original content you can create to share on your practice’s social media marketing.
11 Original Content Ideas for Sharing on Therapist Social Media Marketing
1. Combine Photos of Your Office with Inspirational Quotations
A quick and easy way to create some original content is to take some well-lit photos of your office and post them on social media with inspirational quotations that your ideal client would enjoy. The photos could be of any part of your office that you find attractive, peaceful, or inspiring, including any decorations or lovely views you may enjoy.
Nobody expects you to be a professional photographer so don’t worry about perfection and just have fun with it!
2. Write a Blog Post About How You Personally Connect with Your Ideal Client
A wonderful way to connect with that ideal potential client whom you’re trying to capture is to tell them exactly why you care! Try your hand at writing a blog post in your own voice about why your “ideal” clients are who they are – in other words, why your type of clients are important to you and why you like helping them in particular.
3. Interview Another Clinician About Your Ideal Clients on Audio or Video
Make the most of your lovingly nurtured professional network by arranging to interview another clinician on a podcast or audio recording. Both of you can use the opportunity to talk about your passion for helping your ideal clients and how exactly you do that.
It’s a great win-win situation for both you and your fellow clinician because you can both share the interview and use it to market your respective practices online!
4. Make a Video Demonstrating Communication Techniques
Video is one of the biggest and most popular trends in social media right now, so it would only be smart for you to take advantage of it! An easier original video you can make on your own simply requires a friend to help you out.
Write a one to two educational minute script demonstrating a communication or conflict resolution technique that is relevant to your potential clients, and then act it out with a friend on camera. Just like with your photography, worry more about creating content that is actually valuable and helpful than the professional production quality of your video.
5. Write a List of Positive Everyday Habits for Your Ideal Client
One type of blog post that does very well when shared on social media is blog posts that take the form of a list (like this one!). Create your own by writing a list of positive everyday habits that your potential clients can use to help better their lives in small ways.
One piece of advice: be careful not to generalize your advice too much. When you’re creating your list, make an effort to target the struggles your ideal client commonly faces.
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6. Record an Audio Guide for a Therapeutic Exercise
This one may sound intimidating at first, but the good news is it should come very naturally to you. Recording an audio guide for a therapeutic exercise sounds technical, but all you’re doing is recording your voice walking the listener through a mindfulness, meditation, or other therapeutic exercise like you would a client in session.
There’s no need for the recording to be more than a couple or few minutes long, so feel free to pick a simple and quick exercise.
7. Write a Blog Post About What the Future Looks Like for Your Ideal Clients
As culture and technology evolve rapidly around us, it affects almost every aspect of our lives – including how we think about and take care of ourselves. This can mean that an average day looks a little different for your ideal clients as the time marches forward. In other words, a new client for you in the year 2005 would have many different concerns from a client in the year 2020, even if they had similar types of struggles.
Writing a blog post on how well you understand these shifting issues can really demonstrate both your expertise and your caring to your ideal clients. One way to get started is by thinking about how current events may have affected your target client.
8. Write a Post About a Current Event as a Clinician
Speaking of current events, they can often be a great source of inspiration for your social media marketing posts! It’s very important not to come off as “gossip-y” when speaking about current events, but as long as you keep your tone professional and show off your expertise, it can be an incredibly powerful way to capture your reader’s attention.
For example, in recent years SNL actor Pete Davidson made news when he posted a cry for help online when he wrote about his depressive thoughts. That would have been a great opportunity to comment on the event through social media as a clinician by using it as a jumping-off point to discuss the issues that may concern your ideal client.
9. Start an Audio or Video Series of Inspiration or Good News
For original content that will really help to build your positive brand message with your audience, try creating a series of short video or audio recordings of yourself dispensing regular inspiration or uplifting news.
These can be very quick (a couple minutes or less), and can be as easy to prepare as googling feel-good stories or inspirational adages on your smartphone that you can share verbally with your audience.
10. Write a Blog Post on Why Therapy is Beneficial for Your Ideal Client
This one may not have occurred to you because the benefits of therapy are obvious from your point of view, but there are still many people who are hesitant to make the leap. Maybe they don’t know if therapy could really help them, or maybe they don’t consider themselves “worth the trouble.”
Either way, a great way to break that ice is to explain in your own words how you could help your target client improve their life dramatically. Feel free to speak candidly from personal experience, but at the end of the day make sure the article is about your clients and their concerns.
11. Create a List of Everyday Positive Affirmations or Mantras
When it comes to building your brand on social media, the name of the game is associating your practice with positivity in the eyes of your potential clients. Another great way to capitalize on the popularity of list articles is to create a list of positivity – to be exact, positive affirmations or mantras to help your potential clients through the worst times.
For some great content, jam-pack a blog post with a list of feel-good thoughts and support that is tailored for your ideal client.
Now you have a giant handful of new content ideas for your therapist social media marketing! To really make the most of them, it’s time to hit the ground running by picking your favorite idea and crafting your first piece of original content for your social media marketing.
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Did you know that Brighter Vision is developing a fantastic tool that will take away all of the pain when it comes to planning and creating social media posts for your practice? And we’re getting closer and closer to the launch date!
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