Introducing March’s inspiring Brighter Spotlight, Gennifer Morley. Gen became a counselor after years of working in the medical profession. While on the path to becoming a nurse practitioner, she realized that the aspect of medicine she most appreciated was supporting patients when they faced significant changes and challenges in their lives. With years of experience and […]
Google Search Console, previously known as Google Webmaster Tools, is another free tool that gives you even more information about your website and who is visiting it. It’s really the best way to know exactly how Google views your site straight from the horse’s mouth! Google Analytics and Google Search Console might seem like they […]
We know a lot of companies say this, but here at Brighter Vision, we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we […]
“Don’t judge a book by its cover” “Looks can be deceiving” “All that is gold does not glitter” “Beauty is only skin deep” “Things aren’t always what they seem” Over the years, we’ve come up with many ways to say, “don’t make assumptions about something’s value or worth based on its outward appearance,” yet the […]
What if there was an easy way to keep an eye on every part of your private practice website? Wouldn’t it be so much easier to market your practice online if you knew things like who’s visiting your website, how they found your site, and which of your pages are most frequently visited? We’re here […]
“Dear BV” is a marketing advice series that answers the most popular questions from real Brighter Vision customers. Want to see your question answered in an article of “Dear BV”? Reach out to us on Twitter or Facebook! At Brighter Vision, our top priority is customer happiness. We’re constantly working to improve our own processes all-the-while […]
When it comes to online marketing and self-promotion for mental health professionals, something we often recommend is to start blogging on their website. A private practice blog gives you a leg up on your competition and provides a number of benefits for both your business as well as your clients. But, in our experience, the […]
While Facebook, Twitter, and Instagram are all fantastic for marketing your practice, it’s important to not forget about LinkedIn. Once seen simply as a place for job searches and resume updates, in recent years LinkedIn has become one of the most effective tools for marketing your business online. As a business-first social network, LinkedIn has […]
The colors you use on your website have the power to capture the attention of your ideal client, influence their emotions, and provide them with a sense of what your practice can provide – all before they’ve even read a single word. With so much pressure on choosing the right color palette, how do you […]
Did you know that Twitter has 145 million monetizable – users who see Twitter Ads – daily active users? And that number has gone up 17% within the last year! The same report also showed users are increasingly engaging with ads on Twitter. With Twitter ad engagement up 23% and the average cost per engagement […]
