You may have been tempted to make a “welcome” or biographical video for your practice website before, but you didn’t know where to start. Would making a video really be worth all the time and effort? What if it’s too hard? Well, I’ve got three pieces of good news for you. First of all, creating […]
Perry (Brighter Vision’s CEO) and I recently chatted about the intersection of branding and website design. During our conversation, Perry mentioned that web designers at Brighter Vision love working with therapists who have gone through a branding process, because these clients have more clarity about their business, their online messaging, and the website “look” they […]
You’re finally ready to put your private practice on the map. So ready, in fact, that you’re willing to spend your own cash to purchase some paid advertisements on the web. Paid advertising networks like Google or Facebook have plenty of tutorials and third-party platforms willing to teach you the technical aspects of how to […]
Going from “sparkly new” private practice to a “money in your pocket” private practice is easier said than done. It can be a long walk from starting out to becoming successful, even with determination and skill, but the key is learning how to introduce your practice to your ideal clients. Introducing June’s brilliant Brighter Spotlight, […]
We know a lot of companies say this, but here at Brighter Vision we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we […]
You’ve typed your fingers to the bone. You’ve agonized. You’ve perfected. Maybe you’ve even shed a few tears. But it’s ready… Your blog post is finally ready to go. Now what? How do you keep your hard work from languishing on your website with just your mom to appreciate it? You want your blog post […]
I can tell you right now that your Frequently Asked Questions (FAQ) page is one of the most visited pages on your website. Almost doesn’t seem fair, does it? You spend all that time toiling over and beautifying your homepage and specialty pages, and still so much of your traffic goes straight to those “housekeeping” […]
Hey you. I hear you’ve been looking for some SEO for your practice, right? In fact, I bet you’ve been looking for a while now, wandering around the web and collecting a chaotic network of bookmarks linking to piecemeal SEO advice that you’re hoping to mentally cobble together into something actually helpful. Well, as the […]
In the beginning… As clinicians in Private Practice we all want to be working with our ideal clients. These are the clients that are good for us, who light us up and who by their very nature allow us to be kind to ourselves. Then we realize that actually attracting our ideal clients to us […]
The following is a fantastic guest blog by our friend, Allison Puryear. See more of her private practice advice at Abundance Practice-Building. If you hate writing, stop reading this now. But wait, why did you open this if you hate writing? Do you think that just because blogging is super-effective you need it to bring […]
