Many people have struggled with a blurry photo online at some point, but what determines whether or not an image will look blurry on your website? What is photo resolution? When you hear people talking about the “resolution” of a digital photo or image, they’re referring to the size of the image measured in pixels. […]
Social media marketing can be an exciting and effective way to grow your practice. A $0 marketing method that can directly touch the daily lives of your ideal customers is a really strong sales pitch! However, if you’re not emphasizing the social part of your social media marketing, you are simply not getting the most […]
Over the past several years, the number of businesses and brands dedicated to helping private practices thrive has exploded. Therapists like you have never had so many different choices when it comes to picking a service or coach to help you and your practice. With so much support available to you, it can be difficult to know […]
“Dear BV” is a marketing advice series that answers the most popular questions from real Brighter Vision customers. Want to see your question answered in an article of “Dear BV”? Reach out to us on Twitter or Facebook! DEAR BV: DEAR ANDREA: In order for a therapist website to really grab visitors and turn them into […]
We know social media marketing can be super effective; 92% of marketers who used social media marketing reported seeing increased brand exposure as a result, as well as other benefits such as increased traffic to their businesses and advanced customer insight. Despite these facts, therapists like you still struggle all the time to hit the […]
You may remember learning in school about the different points of view (or POVs) from which you can write. First, second, and third person POV all have a particular use in writing – and your website content is no exception. There are contexts where certain POVs shine – and situations where they’re simply inappropriate. Let’s […]
How do you create a headline for your therapist website? And, while we’re chatting about it, why does it matter? This brief video by Katie Read, MFT and Therapreneur Coach, will show you exactly how to figure out what words should go above the fold on your website (and she’ll tell you what “above the fold” […]
When it comes to helping your practice survive and thrive, sometimes it can be hard to know where our efforts should go. Should you focus on tried-and-true marketing techniques, or should you make the leap into the wide world of online marketing? Introducing August’s versatile Brighter Spotlight, Amanda Carver. Amanda didn’t settle for one marketing […]
One of the most harrowing parts of writing and polishing your own blog posts on a regular basis is the moment when you have to face the dreaded blank page. How are you supposed to keep coming up with blog topics that are related to your practice, that people want to read, and that don’t […]
Search engine optimizing your practice site is often easier said than done. When you’re first starting out there can be so much to learn, and even once you get a handle on what you need to do, search engine optimization (SEO) novices tend to struggle with one essential technique: keywords. How do you choose the right keywords […]
