Welcome to The Therapist Experience Podcast, where we interview successful therapists about what it's really like to grow a successful private practice.
We discuss everything from marketing, the entrepreneurial journey, the importance of niching down, what to charge per session, how to incorporate the right technology, and the roller coaster of being a small business owner.
By doing something different, Clay Cockrell’s private practice stood out from hundreds of others in Manhattan. And all of a sudden, he’s walking with JuJu Chang through Central Park on Good Morning America.
You’ll never believe what happens next.
HINT: The title tells it all.
If you want to learn what the greatest benefit of being in the press was for Clay, you’ll have to listen to this episode.
As a parent of a child with autism, Janeen found there was a lot of help for her son, but not as much help for her and for her husband. She had a counselor who was wonderful, but could not really understand her perspective.
From both this recognition & her experience of raising a child on the spectrum, Janeen was afforded the unique perspective and inspiration to help families worldwide adjust to the unique needs of living with autism.
Anabelle Bugatti understands the importance of investing in yourself to come up with a unique brand and story. By owning her brand, Anabelle was able to leverage a variety of online marketing strategies to build a thriving private practice.
Are you able to recognize business opportunities when they present themselves? Opportunities that will allow you to pursue your passion while simultaneously building a thriving private practice? Dr. Jeremy Sharp is.
Dr. Jeremy Sharp likes to say he has had two lives in private practice. For 2 years, he had a generalist practice. But after two years, he shifted to solely providing testing & evaluations and his practice exploded to 5 other clinicians. Here is Jeremy’s Therapist Experience.
Crickets. The dreaded (but familiar) sound new business owners hear when they put their shingle up. And that’s exactly what happened to Jann.
But as she began advertising in her community, she noticed an unserved niche market in her community: providing speech-language therapy to children between the ages of birth to 3.
Jann double-downed all her marketing efforts and started sponsoring tee-ball teams for 3-4 year olds, joined women’s social groups and more.
And now her solely cash pay business is booming.
Be sure to listen to Jann’s therapist experience as this is one you don’t want to miss!
6 Figures. It’s a phrase and a financial goal that has a lot of emotional weight.
In the final episode of our mini-series on Becoming a Cash Pay Private Practice, we interview Jo Muirhead on how you can make a 6 figure income off of a cash-pay private practice.
We discuss why making 6 figures is easier in private pay, specific strategies you should employ, and what kind of roadmap you should outline to accomplish the significant goal of making a 6 figure income in private practice.
I love working with BLANK who BLANK. That’s a specialty, or a niche. And when you have a niche, you are able to speak to the heart of the person you’re trying to help.
Miranda Palmer of ZynnyMe helps therapists create a work/life balance in private practice and she’s our amazing guest today. Our topic: A deep dive into the importance of a specialty in a cash-based private practice.
“People find money for that which is important to them.” – Dr. Deb Legge
Can you clarify who you are, what you do, why you do it, how you do it, and that you’re the best person for the job? Do you know the desires, needs, and biggest problems of your ideal client? And do you have a message that speaks your ideal clients’ language? That speaks to their benefit?
Once you do, you can begin strategizing and being smart about marketing your private pay practice so that clients come to you.
In this episode, Dr. Deb Legge and I discuss how you identify and speak to your ideal client, and develop marketing strategies designed to reach them in a scalable manner so that you maximize your return-on-investment.
“Go towards the top end,” Julie says, as we’re discussing how a clinician should set fees.
“Why?
“The value of perceived value,” she replied, without skipping a beat.
So true.
This is Episode 4 of The Therapist Experience Mini-Series on becoming a cash based practice. Each episode is an interview with an industry leader and chock-full of advice and guidance on how to transition to a cash-based private practice.
This is Episode 3 of The Therapist Experience Mini-Series on becoming a cash-based practice. Each episode is an interview with an industry leader and chock-full of advice and guidance on how to transition to a cash-based private practice.
