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The Therapist Experience Podcast

Welcome to The Therapist Experience Podcast, the podcast where we interview successful therapists about what it's really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!

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We hope you enjoy the show!

TTE 58: Luck is What Happens When Preparation Meets Opportunity w/Dr. Jeremy Sharp

Are you able to recognize business opportunities when they present themselves? Opportunities that will allow you to pursue your passion while simultaneously building a thriving private practice? Dr. Jeremy Sharp is.

Dr. Jeremy Sharp likes to say he has had two lives in private practice. For 2 years, he had a generalist practice. But after two years, he shifted to solely providing testing & evaluations and his practice exploded to 5 other clinicians. Here is Jeremy’s Therapist Experience.

TTE 57: Discovering an Unserved Market in Your Community & Targeting Your Ideal Client Around It

Crickets. The dreaded (but familiar) sound new business owners hear when they put their shingle up. And that’s exactly what happened to Jann.

But as she began advertising in her community, she noticed an unserved niche market in her community: providing speech-language therapy to children between the ages of birth to 3.

Jann double-downed all her marketing efforts and started sponsoring tee-ball teams for 3-4 year olds, joined women’s social groups and more.

And now her solely cash pay business is booming.

Be sure to listen to Jann’s therapist experience as this is one you don’t want to miss!

Private Pay 7: Making a 6 Figure Income in Your Cash Pay Practice

6 Figures. It’s a phrase and a financial goal that has a lot of emotional weight.

In the final episode of our mini-series on Becoming a Cash Pay Private Practice, we interview Jo Muirhead on how you can make a 6 figure income off of a cash-pay private practice.

We discuss why making 6 figures is easier in private pay, specific strategies you should employ, and what kind of roadmap you should outline to accomplish the significant goal of making a 6 figure income in private practice.

Private Pay 6: Should You Choose a Specialty in a Cash-Based Private Practice with Miranda Palmer

I love working with BLANK who BLANK. That’s a specialty, or a niche. And when you have a niche, you are able to speak to the heart of the person you’re trying to help.

Miranda Palmer of ZynnyMe helps therapists create a work/life balance in private practice and she’s our amazing guest today. Our topic: A deep dive into the importance of a specialty in a cash-based private practice.

Private Pay 5: How to Market Yourself so Private Pay Clients Come to You with Dr. Deb Legge

“People find money for that which is important to them.” – Dr. Deb Legge

Can you clarify who you are, what you do, why you do it, how you do it, and that you’re the best person for the job? Do you know the desires, needs, and biggest problems of your ideal client? And do you have a message that speaks your ideal clients’ language? That speaks to their benefit?

Once you do, you can begin strategizing and being smart about marketing your private pay practice so that clients come to you.

In this episode, Dr. Deb Legge and I discuss how you identify and speak to your ideal client, and develop marketing strategies designed to reach them in a scalable manner so that you maximize your return-on-investment.

Private Pay 4: Money Conversations: Setting Boundaries and Fees in Your Private Pay Practice with Dr. Julie Hanks

“Go towards the top end,” Julie says, as we’re discussing how a clinician should set fees.

“Why?

“The value of perceived value,” she replied, without skipping a beat.

So true.

This is Episode 4 of The Therapist Experience Mini-Series on becoming a cash based practice. Each episode is an interview with an industry leader and chock-full of advice and guidance on how to transition to a cash-based private practice.

TTE 49: The Power of Video to Get Clients to Know, Like & Trust You

Connor McClenahan remembers the slow days well, the days when his private practice received a slow trickle of clients.

But when Connor made a video to introduce himself to prospective clients, and made it the focal point of his website, the number of leads he received each month shot through the roof.